Here you can read about how we use cookies and local storage of data
1. What is cookies, local data storage and tracking calls?
1.1 Local storage of data and cookies
When you visit our website, different types of data are stored locally on your device through your browser. Such data can be used to customize the content and functionality of our services and thus contribute to a better experience. The local storage of data can be done using so-called cookies.
Here you can read about how we use cookies and local storage of data
- A "cookie" is a small text file that the website you visit requests to save on your computer. With the help of the cookie, we can recognize your browser and if, for example, you have previously made settings or logged in. You can read more about the uses below.
- A session cookie automatically disappears when you close your browser.
- A permanent cookie stores a text file in your device for a shorter or longer period after your visit (unless you delete them yourself). These cookies are used, among other things, to keep you logged in and to keep track of settings that you have made.
- "Local storage" is another way for sites to store the same type of information and settings locally on your device. One difference with cookies is that the stored information does not automatically follow in calls to the server.
1.2 Tracking calls
Tracking calls are calls made by the browser in the background during your visit to our website. The call is made in order to enable analysis as described below.
The calls typically contain information about the page you are visiting and information about what happened during the visit to the page. Examples of such information include how long you've been on the page, how long any video on the page has been played, and whether ads have been visible. In order to draw conclusions about what has happened across multiple page views, cookies and locally stored data can be included in tracking calls.
Tracking calls are often referred to as tracking pixels or web beacons, as they often take the form of loading a small invisible image or in the form of AJAX calls.
2. How do we use cookies and local storage of data?
Cookies and local storage of data are used to enable us to improve the functionality of our website, to target relevant content, offers and advertisements to you and to ensure that the services function properly. We use both first-party cookies and third-party cookies (e.g. for advertising). Below you will find more information about how we use cookies and local storage of data:
- Personalisation and marketing: We use local storage of data to customize your experience, including the ability to personalise your experience. based on what you have read or looked at before. In this way, we may present content and ads that we believe are relevant to you. We may also use this data to tailor our offers to you.
- Analysis, statistics and development: Through various measurement tools we can collect statistics on how our website is used. This helps us develop and improve the experience for you. Different tools are used for different purposes. We use, among other things, the real-time tools to determine which content to publish at what time. Other tools, such as Google Analytics, is used to track and analyze usage over time. We also use local storage of data to perform so-called A/B tests to, for example, test new features on a smaller group before releasing it to all users. We also use Hotjar to see how visitors click and scroll on the website and to conduct surveys. We do this to optimise our website and your experience.
- Facebook pixel: You can consent to targeted ads on the Facebook platform. If you've consented to this, Facebook may, through a pixel tool, collect information about your activities on the website that uses the pixel to target marketing to you on Facebook. Read more about this in our Privacy Policy.
3. How you can manage cookies and local storage of data
You can delete cookies yourself from your browser and device and set the settings in your browser for whether and how local information may be stored.
If you choose to disable cookies, this may mean that some functionality on our website stops working, and that your settings are not saved.
If you disable a cookie or category of cookies, you will not remove the cookie from your browser, you must do this yourself from your browser.
If you want to limit the ability of advertisers to target ads to you based on your interests, then you can use the Your online choicesservice. You can find more information about cookies, which cookies have been stored on your device and how you can manage them on www.aboutcookies.org and www.allaboutcookies.org.